Andre Brock
Associate Professor
- School of Literature, Media, and Communication
Overview
Dr. André L. Brock is an associate professor of Black Digital Media at Georgia Tech. He is an interdisciplinary scholar with a MA in English and Rhetoric from Carnegie Mellon University and a PhD in Library and information Science from the University of Illinois at Urbana-Champaign.
His scholarship includes published articles on racial representations in videogames, black women and weblogs, whiteness, blackness, and digital technoculture, as well as innovative and groundbreaking research on Black Twitter. His article “From the Blackhand Side: Twitter as a Cultural Conversation” challenged social science and communication research to confront the ways in which the field, in his words, preserved “a color-blind perspective on online endeavors by normalizing Whiteness and othering everyone else” and sparked a conversation that continues, as Twitter in particular continues to evolve as a communication platform.
His award-winning book, Distributed Blackness: African American Cybercultures (New York University Press, 2020) theorizes Black everyday lives as Black joy, mediated by networked digital technologies. The author of numerous journal articles and book chapters, Dr. Brock’s writings have appeared in prominent journals like Media, Culture, and Society, New Media and Society, Journal of Broadcast and Electronic Media, Journal of Computer-Mediated Communication, and Information, Communication and Society. He has been interviewed by WIRED, Rolling Stone, the New York Times, The Atlantic, TIME magazine, and The Root, and completed far too many podcast interviews including Tech Won't Save Us with Paris Marx and The Black Studies Podcast with Ashley Newby. He has contributed to the Hulu/Disney documentary A People's History of Black Twitter.
Dr. Brock is a charter member of the NYU Center for Critical Race and Digital Studies.
- PhD, Library and Information Science - University of Illinois, Urbana Champaign
- MA, English - Carnegie Mellon University
- BA, Liberal Arts - City College of New York (CUNY)
Distinctions:
- “Best Tech Books of All Time: #18” by The Verge (theverge.com)
- Harry Shaw and Katrina Hazzard-Donald Award for Outstanding Work in African-American Popular Culture Studies for Distributed Blackness. Popular Culture Association
- Nancy Baym Book Award for Outstanding Research in Internet Studies for Distributed Blackness. Association of Internet Researchers
Interests
Rhetoric of Technology
Philosophy of Technology
Critical Cultural Studies
Internet and Social Media
New Media
AI and Algorithms
Critical Cultural Studies
Internet and Social Media
New Media
AI and Algorithms
Game Studies
Science and Technology Studies
Black Studies
Courses
- LMC-2100: Intro to STAC
- LMC-2400: Intro to Media Studies
- LMC-3206: Communication & Culture
- LMC-3302: Sci, Tech & Ideology
- LMC-3306: Science, Tech & Race
- LMC-3404: Social Media
- LMC-4699: Undergraduate Research
- LMC-6314: Design of Networked Medi
- LMC-6316: Historical Approahces Di
- LMC-8803: Special Topics
Publications
Selected Publications
Books
Journal Articles
- Provocations from the humanities for generative AI research
In: arXiv.org [Peer Reviewed]
Date: February 2025
- Critical technocultural discourse analysis
In: New Media and Society 20 (3) [Peer Reviewed]
Date: 2018
- From the Black hand side: Twitter as a cultural conversation
In: Journal of Broadcasting and Electronic Media 56 (4) [Peer Reviewed]
Date: 2012
- ‘When Keeping It Real Goes Wrong”: Resident Evil 5, Racial Representation, and Gamers
In: Games and Culture 6(5)
Date: September 2011
All Publications
Books
Journal Articles
- Provocations from the humanities for generative AI research
In: arXiv.org [Peer Reviewed]
Date: February 2025
- Critical technocultural discourse analysis
In: New Media and Society 20 (3) [Peer Reviewed]
Date: 2018
- From the Black hand side: Twitter as a cultural conversation
In: Journal of Broadcasting and Electronic Media 56 (4) [Peer Reviewed]
Date: 2012
- ‘When Keeping It Real Goes Wrong”: Resident Evil 5, Racial Representation, and Gamers
In: Games and Culture 6(5)
Date: September 2011
- Cultural appropriations of technical capital: Black women, weblogs, and the digital divide
In: Information Communication and Society 13 (7)
Date: 2010
- Life on the wire: Deconstructing race on the internet
In: Information, Communication, and Society 12 (3) [Peer Reviewed]
Date: 2009
- “Who do you think you are?” Race, representation, and cultural rhetorics in online spaces
In: POROI 6 (1) [Peer Reviewed]
Date: 2009
Updated: Feb 12th, 2026 at 2:51 PM