Social media is one of the threats to democracy right now, says Georgia Tech Professor of International Affairs and Interactive Computing Michael Best. But it probably won’t bring about the end of democracy, he adds. Watch his two-minute lecture on the topic:
Social media is one of the threats to democracy, says Georgia Tech Professor of International Affairs and Interactive Computing Michael L. Best, because it allows everyone, even those spreading misinformation or extremist views, to share their opinion.
"But there's something a little more nefarious," Best adds, "which is that scholars have shown that falsehoods and extremist content on popular social media platforms outperforms true information and more bland content. That's a design decision of these platforms."
So, is this the end of democracy? Probably not, Best advises, and there are actions we can take to help rectify the current state of social media. Watch the video or read the transcript for more.
Transcript: Is Social Media a Threat to Democracy?
Michael Best:
Well, social media is one of the threats to democracy right now because it has become a cesspool in many instances of disinformation and of extremist content.
But there's something a little more nefarious, which is that scholars have shown that falsehoods and extremist content on popular social media platforms outperforms true information and more bland content. That's a design decision of these platforms.
That's not necessarily because companies like Meta or Twitter or ByteDance are evil, it's just that their business model monetizes attention and interaction. And they have proven through plenty of scientific and engineering experimentation, that you will increase attention and engagement if you increase falsehoods and extremist content.
Text question:
So, is this the end of democracy?
Michael Best:
I think that there's still some hope for democracy. First of all, we could change the business models and choose to use different platforms online that don't have these features.
People are to some extent leaving Twitter because they don't want to live in a world overrun by trolls and extremists. That creates a business incentive to not allow a total food fight in every online social media community.
